The long awaited store launch of European menswear brand Suitsupply has finally arrived on African soil. The way women need to have a Little Black Dress, is the same way a man needs to have a well-fitting bespoke suit in his closet. Suitsupply has expanded and they decided to bring their 14 year old menswear brand to the African continent. Johannesburg is the hub of fashion on the continent and Suitsupply strategically housed their opulent suits in a lavish Hyde Park mansion. The range comprises of beautifully tailored suits in mostly Italian fabrics, and also a wide range of men’s accessories.
Bespoke is a term that has always been around but has recently gained popularity as men have noticeably become more detailed in the way they dress. Bespoke in simple terms means ‘a tailored suit’. We have always known men to be quick dressers, not paying too much attention to what they wear but that is rapidly changing. The modern man is more concerned about how he looks, and what he is wearing. Menswear brands like Suitsupply have proven this to be true, displaying a much more intricate way of putting together a suit.
Ranked number one for suits by The Wall Street Journal, this menswear brand was founded by Fokke de Jong in 2000 in Amsterdam. Suitsupply brags with over 50 stores in 11 different countries, and has now set up it’s first African pop up shop, and once the six months have elapsed, we hope they will launch a permanent store in SA. They are well-known for choosing unconventional retail locations and this was no different. ‘We want you to feel at home while we advise you on style, tailor your experience and make sure you leave with nothing less than the perfect fit’ says Founder Fokke de Jong. The mansion will host a tailor made service to each customer, making sure that each customer leaves with an exclusive shopping experience. The mansion will also offer a tailoring bar for those who need their garments tailored, whilst they enjoy the beautiful scenery on the garden patio. Men will be spoilt for choice, with fine suits, shirts, jackets, vests, chinos, shoes and men’s accessories.
The launch was held on Thursday 26 June, and an impressive number of journalists, celebs and models were present. The gents were dressed to the ‘T’ and the ladies also looked quite ravishing. It was a beautiful night with great company, an amazing atmosphere and obviously flawless fashion. I closely observed founder Fokke de Jong as he went around the tables to pour champagne for the guests, and I came to understand why he emphasizes on a private shopping experience where each customer is treated like the only customer. This man understands retail and we look forward to what Suitsupply has instore for the African market.
For more information on how to book an appointment at Suitsupply, visit their website www.suitsupply.com