CNN’s ‘African Start-Up’ features founders of Lagos-based online company,



At Nunnovation we aim to amplify good news and the latest innovations in Africa, and in doing so we always seek to tell stories about African innovators who are making a difference. CNN African Start-Up is a show that documents entrepreneurs around different countries in Africa and how they have made a success of themselves through their business ideas or innovations. The show features the entrepreneurs and the process they went through from conception of the business idea to commercialisation.

With the need for convenience and time-saving increasing with consumers, CNN’s ‘African Start-Up’ features Raphael Afaedor and Gbolahan Fagbure who are the co- founders of, a Lagos based online grocery store. Raphael and Gbolahan describe how their online grocery store is helping consumers save time and avoid traffic while purchasing household items which are conveniently delivered direct to their homes. makes use of a network of supermarkets located throughout Lagos, delivering groceries in less than three hours through a cursory study of traffic patterns, offering the best delivery services to customcnn african startupers. Raphael tells ‘African Start-Up’: “We’ve partnered with local supermarkets and retail outlets across Lagos, so we deliver everything from fresh meat, fruits, vegetables, dry groceries, medicines and office supplies”.

Raphael tells the segment that the major challenge in the busy city of Lagos is ease of movement within the terrible traffic, “So we decided to use this to our advantage by carefully mapping out the traffic patterns of certain areas and placing people in these areas to make delivery faster”. This new ecommerce platform has been in existence for little under six months and aims to become Nigeria’s foremost supermarket, focusing on relieving Nigerians of the day-to-day hassles of a supermarket visit, including frustrations of traffic and long queues.

“Our business also benefits the local store we partner with, by serving as an additional channel that can help them increase their sales without necessarily physically expanding their shop floor or opening more outlets” concludes Gbolahan. To discover more about this exciting new Nigerian company, tune-in to ‘African Start-Up’, airing Wednesday, 5 November at 1700 within ‘Connect the World’.  For more information, visit

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Media Release courtesy of CNN African Start-Up