South African model Genevieve Morton to represent Maserati


26 Year old South African model, born in Benoni, ekurhuleni , raised in Kwa- Zulu Natal, Genevieve Morton has joined our very own Benoni born Charlize Theron on the road to fame, both these beautiful blondes hail from the same town. This town has produced talent that has today put South Africa on the map. Voted the sexiest woman in the World in 2012 by FHM readers, am10830966_10153017540518999_8003395716271196317_oongst her other achievements, Morton has now been chosen as the face of Maserati 2015.

Maserati is an Italian luxury car manufacturer, established in 1914, recognised for the exotic looks of its machines and their superb performance. This company, also happens to be the same company that owns Ferrari.

Genevieve is set to be in the luxurious car makers 2015 brochures and also be featured in a worldwide social media campaign.

“Genevieve will bring her two million Facebook fans, 108,000 Instagram followers and 57,000 Twitter readers to the Maserati social media campaign, joining Maserati’s four million people on Facebook, 361,000 on Instagram and 450,000 Twitter members,” said General Manager of Maserati SA, Glen Sealey in a statement.

Morton has been doing multiple major photo shoots for the car maker, featuring its entire range. This was done to illustrate the style, performance, elegance and the exclusivity of the Maserati range. The car maker has also turned to social media with four “behind the scenes” videos of Genevieve at work during the shoots.c47b72e179bb4f7683697760a180878f

Maserati is using Genevieve for the re-launch of its global brochures and marks the arrival of a new corporate image for its leading client communication product.

Genevieve will not be a newcomer to our screens, as she was the first South African to appear in the prestigious Sports Illustrated America swimsuit issue, which she has done five times.

As this partnership flourishes and the brand is carried high by our very own, we anticipate the brochures and we can only wish this beauty nothing but success.