Just For Entrepreneurs: The SMME Opportunity Roadshow 2015


1512817_975931125752402_4539395507168152328_nIt is without doubt that Small Medium and Micro Enterprises (SMMES) play a significant role in developing a country’s economy. It is safe to call them “the backbones of the economy” considering how these enterprises contribute to the development of the country and how they help curb the stigma of unemployment through the creation of new jobs every year.

Realising the vital role that SMMEs play in South Africa and in an effort to provide a helping hand to aspiring entrepreneurs and small businesses, Cape Media hosted the SMME Opportunity Roadshow on Wednesday, 06 May at Emperor’s Palace in Johannesburg. Under the umbrella of the South African National Infrastructure Plan (SANIP), the focus on this year’s roadshow was to give guidance for SMMEs to mainstream their competitive advantage effectively.

Although in most countries, the focus has always been on small businesses and entrepreneurship- it is until recently that the South African government declared a department specifically for SMMEs. Most start-ups in the country suffer due to insufficient funding and support from financial institutions as well as government. The result of some of them failing in business has been because of those same reasons.

Things are now taking a turn for entrepreneurs, with the help of such initiatives and the government’s new focus on SMMEs- entrepreneurs in SA can rest assured that they indeed have strong support structures.

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One of the sponsors for the roadshow was one of South Africa’s big four banks, standard bank whose representatives were there to, among other things, offer assistance to entrepreneurs and to give them advice on how to make wise financial decisions, avoiding debt and how to build skills, loyalty and profits in small businesses as well as the importance of staff training.

“The major benefit of training is one that is forgotten by small businesses- it tells people that they are valued by their employer. Training not only increases skills, it also creates employee loyalty – something that is vital in making a small business successful.” Ethel Nyembe, Head of Small Business Enterprise, Standard Bank

One of the reasons SMMEs have won the support of so many people and institutions is because of the spirit and mind-set of those entrepreneurs who open these start-ups. They choose to get up and do something to contribute to the change that they would like to see in the country. They don’t wait for the government, they create opportunities themselves. Speaking at the event was the owner of SA’s most successful township restaurant which is situated in Soweto, Sakhumzi Maqhubela. Maqhubela believes that in all essence, we should at least meet the government halfway by always striving to make a change in our communities.

Another goal of the roadshow was to guide SMMEs in four key areas of their businesses namely Financial Management, Human Resources (HR), Information and Communications Technology (ICT) as well as Sales and Marketing. During the event, speakers touched on all four categories and entrepreneurs were given a chance to ask questions after each talk.  This was only the first roadshow, there are still four roadshows scheduled for other cities in South Africa-  Durban, Port Elizabeth and Cape Town.

The Nunnovation team is proud to have attended such a great initiative.



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