Darling Hair – Headline Sponsor of Soweto Fashion Week


Darling Hair, South Africa’s leading manufacturer and distributor of hair extensions, is the headline sponsor of the Soweto Fashion Week (SFW) for the third year running. Darling and SFW are a formidable team and the partnership has become synonymous with high-end African fashion.

Darling Hair has 22 factories in 16 countries across the African continent and is known for understanding the African women as the brand is made for African women by an African brand.

“Darling allows women to express their beauty and style in every aspect of her life and thus the partnership with SFW was a natural progression,” commented Debbie Allorto, Marketing Manager of Darling Hair. SFW is taking place from 28th to 30th of May this year at the Soweto Theatre, Soweto, Johannesburg.

It will start off with a launch party on the 27th of May followed by three days of shows which will showcase winter and autumn collections from emerging and established African designers.

Below are some of the key designers who will be showcasing at this year’s closing show.

30th May 2015

Dejavu by Funeka – Deja Vu Designs is owned by Funeka Angel Sukazi from South Africa, a young woman with dreams. Her designs cater for a wide range of people, from matric dance dresses, wedding gowns, evening wear and jackets. They also cater for special designs for children.

Shona Accra by Ngugi – Shona Accra is a global brand that specialises in Ghanaian materials to create sexy, funky and classy clothing pieces and accessories.

Get your tickets at the Soweto Fashion Week website as well as on Computicket and at Shoprite Checkers Nationwide for R60 and keep track of the latest fashion.

Press Release by Ogilvy PR