Sheryne, the first Swiss brand to dress a jury member at the Cannes Film Festival


Jeannie Cointre, creator of the Swiss brand SHERYNE just had her dream come true. Invited to the Cannes Film Festival as part of her collaboration with the magazine Red Collector, she had the wonderful opportunity of providing the clothes for a jury member of the 68th Cannes Film Festival.

cannes designer jeannie cointre and rokia traore
Jury Rokia Traore and Jeannie Cointre

Jeannie Cointre has an unusual background. As a former professional basketball player, a philosophy graduate and an international civil servant, she is already at 31 the symbol of a new generation of female entrepreneurs. A mother and passionate about fashion, this young woman from Geneva has always had the desire to marry the European fashion with the richness of the traditional African fabric wax.

Noting that very few Swiss clothing brands are recognised worldwide, she decided to create a first collection of custom-made dresses with a singular touch giving her creations exceptional character.

This is how the brand Sheryne was born two years ago. Jeannie’s creations became an immediate success with the opportunity to be presented at the Boston Fashion Week, and then at popular parties in Geneva and a charity event under the patronage of the royal Grimaldi family in Monaco.

Passionate about cinema, the creator was invited to Cannes to attend the presentation of the luxury concept Red Collector dedicated to Romy Schneider in which we find Jeannie’s portrait. She thus had the chance to meet, in person, a member of the official jury, the talented international singer Rokia Traoré. Particularly seduced by Jeannie’s creations, she decided to wear one of them.

The 68th edition of the Cannes Film Festival, the most publicised film event in the world, is a event with major stakes for fashion brands. This year, the brand SHERYNE managed the outstanding feat of rubbing shoulders with the biggest names in fashion, mostly French, and having one of its creations on the red carpet.

“I am lucky to be living an incredible human adventure and the challenge is considerable. One of my goals is to make SHERYNE the new face of Swiss fashion and thus become an ambassador for Switzerland abroad. The fact that we have been shown interest and excitement in just a few months of existence, allows us to consider a fairly promising future.” said Jeannie Cointre.

And the development of SHERYNE does not end there. A new collection of luxury clothing with a “working girl” feeling and made of noble materials is expected for next winter. A fashion show is also being prepared on the eve of the Paris Fashion Week to mark the start of yet another unusual concept imagined by Jeannie: a Fashion Tour, fashion shows in major fashion capitals.