South African CEOs and top bosses gathered to see off the inaugural CEOs sleep out charity event. hosted by the hotel group Sun International and the radio station 702, the aim of the initiative is to have CEOs take to the streets on a cold winter night with less resources, to get a practical example of what children without homes encounter when sleeping out in the cold and raise funds while at it.
Participants in this event are required to pledge R100 000 each, that money is going towards the charity organization Girls & Boys town which will be used to lookout for young children who have been neglected and are being abused.
Around 250 CEOs turned up for the event, with some prominent CEOs taking their time to be part of this heartwarming event. A staggering amount of around R25 million was raised by all the CEOs that made the inaugural event a success.
“It has been amazing to see enthusiasm with which our top, most highly respected business leaders have embraced this challenge. There has been an incredible response to the initiative and we’re really grateful to all those who have so readily agreed to give up a night to sleep on the streets and show their understanding of a major social problem in South Africa” said, Graeme Stephens, CEOs of sun international
The initiative gives CEOs the experience of sleeping on a cold night with the least resources, having a blanket and a cardboard to sleep on. The event took place at Gwen lane in Sandton, Johannesburg.
The Johannesburg executive mayor, Parks Tau was amidst the attendees. According to City of Johannesburg’s Director of events and marketing, Bongiwe Mokaba; the Mayor and his officials took this initiative to analyse the manner of homeless living which the City is in a quest to improve.
“Many CEOs have gone well beyond what we asked of them, and have done their own fundraising internally and among their networks, contributing significantly more than the requested R100, 000. I think they deserve a special word of thanks,” Stephens added.