Spike Lee, heads to SA for The Nedbank Digital Edge Live 2015


Premier filmmaker, Spike Lee, heads to SA for The Nedbank Digital Edge Live 2015


Now in its 7th year, The Digital Edge Live 2015, brought to you by NATIVE VML and Nedbank in collaboration with 360 Degrees, will once again bring advertisers, agencies, technologists and innovators together to look at the most important digital trends in marketing.

This year’s theme Making Stories is all about winning the hearts and minds of audiences in the digital age.

“The digital revolution has given rise to a new age of storytelling in which marketers have become content producers and audiences have become collaborators. In a world saturated with media, standing out requires a mastery of content and technology, taking consumers on a journey in which they are active participants. In the most powerful line-up to date, South Africa’s leading thinkers in digital storytelling will be taking to the stage to share their insights into the art of Making Stories,” says Jarred Cinman, Managing Director of NATIVE VML.

In true Nedbank Digital Edge Live style, the showstopper is one of the world’s most celebrated film makers, commercial directors and producers, Spike Lee.

Born in Atlanta, Georgia, and raised in Brooklyn, Lee founded the production company 40 Acres and a Mule Filmworks, which has produced over 35 films since 1983. Widely regarded as a premiere African-American filmmaker, Lee is a forerunner in the ‘do it yourself’ school of independent film. His epic drama Malcolm X, starring Denzel Washington, received two Academy Award nominations. Other critical and box office successes have included films such as Red Hook Summer, Inside Man, 25th Hour, The Original Kings of Comedy, Bamboozled, and School Daze. Lee has also created documentaries, sports programmes and commercials, has published six titles on his filmmaking career and co-authored three children’s books with his wife, Tonya Lewis Lee.

“Spike Lee is a true master of storytelling. He not only revolutionised the role of black talent in cinema but also showcased outspoken and provocative socio-political critiques that challenged cultural assumptions, not only about race, but class and gender identity as well. He has also worked extensively on large scale global campaigns and will bring his unique insight into marketing to diverse audiences. We are excited to have him as part of our line-up,” says Cinman.

This year The Nedbank Digital Edge Live 2015 is taking place on 9 September and has moved to a new venue in Sandton central, Sandton Convention Centre.

“Nedbank is proud to partner with NATIVE VML to bring Spike Lee to South Africa. Lee epitomises what it means to #makethingsthatreallymatterhappen and we’d like to encourage all marketers to join us at the edge of digital innovation and storytelling,” says Aré Visagie, Senior Marketing Manager: Nedbank Digital.

The website, www.thedigitaledge.co.za, is live and delegates can book their tickets.

“Make sure you reserve you tickets to avoid disappointment. We have limited tickets available and anticipate that once again it will be a sold-out event. Looking forward to seeing you there,” concludes Cinman.

Press Release by Native VML