Premium cognac brand Remy Martin has launched a new brand campaign titled ‘One Life. Live Them’, which is aimed at encouraging men to live their lives to the fullest and to realize their greatest potential. On board, they have local men, Mayihlome Tshwete, Ludwick Marishane and Oros Mampofu.
Remy Martin marketing manager, Phil Voget said the campaign recognizes and celebrates individuals’ multi-talents, by understanding that people are not defined by one talent or skill, but are multi-faceted, with many passions. “It is a call to live richer, larger lives, to expand horizons and to seize all the opportunities that life can offer, beyond the one dimensional paths that could have been embraced”, he added.
Having the three local men on board, was to recognize and salute them, as they epitomize what the campaign stands for. These are men who live many lives and who are not defined by one thing that they do, but instead, all they do. Each of them has been recognized by the brand to bring a different world of experience with them and embody the Remy Martin way of life, which is work, life and passion.
Mayihlome Tshwete is known for his role as a slick and smooth talking government spokesperson, and is well known for his charms, lineage and, most importantly, his abilities. He has his heart firmly set in the right place to build an incredible future for South Africa. But there’s more to him than what initially meets the eye. As well as a solid career in Communications, he’s a published poet, a political analyst, he paints and writes, and considers himself an idealist and activist for change. This man is a firm believer that one is a product of their environment, and that the more diverse you are, the more empowered you are.
Ludwick Marishane is known for his invention of ‘Drybath’, which is the world’s first bath-substituting gel, which he created while he was still in high school. Today, Ludwick heads up Headboy Industries, a business that he formed to focus on inclusive impact innovation. Ludwick is a serial entrepreneur and an inventor of our day, who was named by Google as one of the brightest minds in 2012. He is also a philosopher and a foodie as well. This is a man of many talents.
Oros Mampofu is an actor that’s fast becoming a household name, he has his sights set high. Not content with landing dream roles in some of South Africa’s most popular TV shows, he dabbles in philosophy and quantum mechanics, and is an accomplished martial artist, specializing in MMA and Muay Thai. All of this he brings to his acting, which in turn, he believes helps him to also experience more than just one life.
The local advertising campaign was developed by Saatchi & Saatchi Brandsrock. Creative director at the agency, Mike Beukes said: “This is just the beginning of the campaign. A select group of Rémy Martin enthusiasts will also be treated to a series of highly tailored experiences which will help them live their lives to the fullest. These aren’t for anyone though, and only those who are invited into the world of Rémy Martin will be treated to these experiences.”
The Rémy Martin campaign, which launched on 21 October, will run throughout the peak Christmas and summer season.