As calls are being made world-wide on the impact of climate change, Unilever South African and Wildlands conservation Trust have instigated their part on complying with calls for climate change. The campaign which is called the “brightfuture” intends on applying improved measures on climate change and will oversee a million trees planted across South Africa in the next three years.
According to the World Bank, in the first eight months of 2015, the world has seen more than 120 climate related disasters. Unilever and Wildlands conservation trust are planting one million indigenous trees in selected areas of South Africa over the next three years; while around 195 770 trees have already been planted to date as part of the “brightfuture” campaign.
Global CEO of Unilever, Paul Polman explained at the Unilever Gala Dinner that, “there has never been a better moment than the present to protect the planet for future generations” he said. “Now is the time to join hands as a global community to work together towards finding and committing to solutions for climate change.”
Meanwhile, CEO of Unilever South Africa Peter Cowan has confirmed that the trees being planted with the assistance of Wildlands Trust, promotes sustainable forest management while fighting climate change by taking carbon out of the atmosphere.
“Our commitment to plant 1 million trees over three years is one small step out of many taken by Unilever against climate change, along with our recent commitment communicated at the Paris climate conference for Unilever to be carbon positive by 2030,” Cowan said.
CEO of Wildland conservation Trust, Dr. Andrew Venter believes the ‘brightfuture’ initiative has the ability to change the world and the climate.
“Trees have often been cited as the best technology to fight climate change. However, it is essential to remember that preventing deforestation is only one part of the solution- reforestation must occur too. This is the goal of this tree-planting campaign,” Dr Venter explains.