Tress, A hair-care mobile app for African Women


tress-2-1024x452African women are known to have the most interesting hairstyles in the planet. Whether it’s braids, natural hair or weaves- we can all admit that black women are creative when it comes to their hair and we can all agree that hair is one topic that will always bring women together.  Now, there’s an app for that!

Tress, a social hair-care app recently launched in Nigeria, aims to help black women from around the world to find hairstyle inspiration.  The mobile app was founded by three female software entrepreneurs from Africa’s leading tech incubator, Meltwater Entrepreneurial School of Technology (MEST) in Accra, Ghana.

Tress is a digital platform that lets women discover new hairstyles, find detailed information on different hairstyles including the exact products used, the name of the stylist, price range and it allows them to share their all-time favourite hairstyles.

tressThe global black hair-care industry is estimated to be valued at over $500 billion, with black women continuing to spend significantly on their hair.

“It’s surprisingly difficult to find accurate information about hairstyles.  Many ladies routinely find themselves in the awkward position of walking up to complete strangers to compliment and inquire about their hair, or stalk social media accounts for inspiration as well as adequate information about the style,” adds Tress CEO and co-founder Priscilla Hazel.

This is not only an information sharing platform but also has the potential of having an impact on the community of women across the globe, which is usually notorious for negativity such as jealousy and competition. This is something that will unite African women. The app is available for download on Google Play Store and the team is open to partnering with similar organisations interested in helping to make this a success.