Local is lekker is a term that I haven’t heard in a while but after attending the Buy Local Summit, I am willingly deciding to make it my everyday motto.
Hosted by Proudly SA, the country’s national Buy Local Campaign, the 5th annual Buy Local Summit and Expo took place on the 30th of March at the Sandton Convention Centre in Johannesburg. This is an event aimed at promoting local manufacturing and local enterprises, with this year’s theme being ‘Make it your Business to Buy Local.’
Giving a keynote address at the summit was Deputy President Cyril Ramaphosa who urged South Africans to become particular when buying products in stores. “Our message is simple, buy local. The benefits of local purchasing are quite clear for all of us to see and the main challenge is how to convince South Africans and how we can raise the level of consciousness about the long-term benefits of buying locally-made goods‚” he told the audience.
Ramaphosa also assured locals that government recognises local procurement as a key driver for job creation and has developed and implemented various incentives to kindle the local manufacturing industry.
The event was attended by delegates and business leaders from the business sector, government, labour and the wider community. Over 100 exhibitors were showcasing their proudly South African products and services at the Expo, which ran concurrently to the Summit.
“We are here because we believe supporting small businesses is the best way to tackle unemployment. Locally produced goods are just as good, if not better, than imported goods. We need to start appreciating local products” urged Lindiwe Zulu, Minister of Small Business Development.
We can only hope that this encourages people to always choose local products over imported goods and for local manufacturers to offer world-class quality. Local is indeed lekker!