Asuqu, Online Marketplace Tackling Unemployment in Africa through Freelancing


asuqu-702x336Nigeria’s first marketplace for creative freelancers and businesses is making waves in the continent, with over 300 trusted freelancers in fields such as photography, animation, engineering and interior design among others.  The online platform aims to best value customized services to potential buyers by connecting freelance professionals to customers across Africa.

The platform caters for different audiences; professionals and employers.  For employers, the company seeks to help them discover creative works and to also secure the services of talented artist and for professionals, it’s the ideal platform for networking and showcasing portfolios for photographers, graphic designers, music artists, etc.

Asuqu founder RJ Musah believes that the answer to tackling unemployment in the continent is by enabling freelancers.  “The only way to empower young adults and drive efficiency among SMEs is through a marketplace like Asuqu, that provides collaboration, connection and entrepreneurship without bureaucracy,” explains Musah.

This creative hub not only helps solve unemployment in the creative space by exposing them to a world of freelancing but it also promotes their portfolio to a wider audience through a less demanding medium.

“Our future is more important than our past as we journey to re-shape the way business is done. We aim to be the leading online marketplace for creative and professional services by providing a convenient, secure and trusted way for buyers and sellers to achieve their goals. We’re not there yet.”

The startup generates revenue by charging freelancers 15 per cent on each project secured.  Employers are not charged and the company secures payments by holding the funds in escrow while the project is under completion.

Asuqu currently has over 500 registered professionals on the platform, based in Nigeria and Rwanda.