RecyclePoints, the Social Venture Fighting Air Pollution in Nigeria

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The World Health Organization reports that an estimated 7 million people in Nigeria alone were killed by diseases related to air pollution in 2012. In one of the country’s biggest cities, Lagos, only 40% of their garbage is collected with the rest ending up in heaps which results to the spread of pollution-related diseases.

This Nigerian-based waste recycling and social benefit venture however, RecyclePoints, might just be the solution to curbing air pollution in the country. It operates as an incentive-based scheme which collects recyclable materials from consumers and in turn, reward them with points which can be accumulated and used to shop for household item through the start-up’s iRecycle store.

According to a statement on the company website, subscribers to the scheme are given Green Cards, were items collected and counted are recorded against each week of the month. Recyclers get an SMS notification at the end of the week on the number of “Points” gained. Thereafter, the points gained could be traded in exchange for equivalent tagged items available at the RecyclePoints’ iRecycle store.

Redeemed items can be collected from their office or delivered to the Recycler directly on request. The social venture also awards bonus points for any environmentally friendly actiavities.

Reports indicate that in the newly released Little Green Data Book 2015, 94% of the Nigerian population is exposed to air pollution levels that exceed WHO guidelines and air pollution damage costs about 1 percentage post of Gross National Income. Although the WHO has taken action and supported a number of initiatives in the fight against pollution, more still needs to be done.

This is why such ventures play such a critical role in society, entrepreneurs are key in solving social issues and the team from RecyclePoints are proof of that.

According to a study published by Nature magazine, the sources of pollution are many: car exhaust, wood burning, garbage burning, cooking indoors with fuel stoves, the use of millions of diesel electricity generators, petrochemical plants. It is believed that pollution within homes, often from fuel stoves and diesel generators, is believed to have contributed to as many as 600,000 deaths in Africa in 2012, the highest deaths per capita from indoor pollution of any region in the world.

To register and start earning point, you simple visit their website http://recyclepoints.com/

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