It’s not every day that you get a shout-out from Beyonce Knowles- but when the Queen of Entertainment praised Laduma Ngxokolo for his work, this came as no surprise to many given the fact that he is South Africa’s finest!
The king of textile and knitwear design returns to Mzansi after completing his Masters in Arts at Central Saint Martins London, with his much anticipated collection.
Ngxokolo has won the hearts of many fashion lovers and media representatives from all over the world including South Africa, London, Paris, Amsterdam, Oslo, Berlin and New York.
One of his many achievements include the 2014 Africa Fashion International Emerging Designer of the year award, 2014 Premium International Best Emerging Designer for SS15 Menwear and 2015 Vogue Italia Scouting for Africa prize to showcase his collections at the Palazzo Morando Show in Milan, Italy. Furthermore, Ngxokolo was awarded the 2014 WeTransfer Scholarship where he studied his masters in Material Futures at the Central St. Martins until 2016.
Originally from Port Elizabeth, Ngxokolo describes himself as an agent of change, shifting and evolving with the changing times and further engaging in dialogue that pushes Xhosa culture to the future. At a young age, he was taught by his mother how to use a knitting machine.
“I decided to develop a Xhosa-inspired collection of knitwear using traditional Xhosa beadwork, colours and motifs. I decided to call the name of my brand MaXhosa by Laduma because I wanted to showcase the astonishing beauty of the Xhosa people and translate it in a modern way that actually appeals to the current youth that is influenced by international trends.”
Laduma recently spoke to iFashion about his spring-summer 2017 collection at Mercedes-Benz Fashion Week Joburg and what we can expect. “The theme of my collection this year is called ‘Appropriation’, which is a topic which has been trending in the fashion community. We’ve been looking at Appropriation from a negative perspective not from a positive.”
We cannot wait!