Africa Ride, to change the cab service space


Our lives have been taken over by technology, disrupting how we do things, and promising to make every day a convenience. From work management to what we’re having for supper, social media and this or that app, technology is never far behind. Being at the forefront of technological advancements now influences a nation’s economic position and its status in the world. At this year’s World Economic Forum Meeting in Davos, Africa’s youth were called upon to innovate new technologies in order take Africa forward, and make it a big player in the global market. Thabo Eric Mashale is doing exactly that.

Determined to be a changemaker in the business of private travel, Mashale has founded South Africa’s very own app-based cab-hailing service, Africa Ride. Looking to conquer Africa’s transport industry, the app caters for both individuals and corporates.
“Corporate companies register on our website and sign up to make bookings from the website to the driver app. Then we have an app that can be found on Appstore or android called Africa Rider, this is the passenger app that any individuals can download and order a ride from there. “

The app is making great strides since its launch. It has over four hundred drivers, with the government, celebrities and a couple hotels in its user database. The likes of the Skeem Saam television programme, and Mark Zuckerberg’s sister, Randi Zuckerberg, have had the pleasure of using the services of Africa Ride.
“My reason for starting Africa Ride is to create wealth in Africa… let our people liberate themselves through technology.”

Africa Ride is locally owned and developed, and gives the local private taxi service industry a competitive edge to the likes of Uber and Taxify.
Mashale’s journey in the transport industry started when he became a shuttle driver in the City of Cape Town. He’s been in this industry since 2012, after he quit his job as a call centre agent to start Temric Shuttles. Not long after a chance meeting, where he drove world-renowned business coach JT Foxx during his trips in Cape Town, he became more determined to grow as an entrepreneur. With sheer determination, powered by Foxx’s coaching and friendship, Mashale has become a big name in entrepreneurial circles.

Not only has he become a seasoned entrepreneur with five companies under his belt, but he’s also become one of the best from a good list of sought after speakers, speaking alongside the likes of JT Foxx, Billy Selekane and DJ Sbu.

Mashale’s tip for fellow entrepreneurs and anyone considering starting their own enterprise is, “Follow your heart and passion even if no one is believing in you. Let your work do the talking. Be hungry every day.”

Mpho Nakana