3 Queens put black hair value in the spotlight: Tress


The Tress software app created by a trio of ladies, Priscilla Hazel, Cassandra Sarfo, and Esther Olatunde from Ghana and Nigeria, encourages women on how to sustain and maintain the nature of their hair.

Naturally, most women have experienced a bad hair day or have woken up feeling like the hair fairy is just not up to distributing some hair magic and fullness, and not the tedious or rather painful ordeal of having to comb out your natural hair.

Well, these three African women are saying it is time to feel different. The Software entrepreneurs who are passionate about using technology to improve these daily struggles, explains that the Tress app is just a simple mobile app that is very fun to use, that has a global impact in the black women communities where sharing and discovering hairstyle tips is an inspiration.

The Tress app brings an experience of getting answers about hair at your fingertips with access to relevant and adequate information that will help them get the look of their choice. Fundamentally it’s an information sharing platform, a community for African Women are proud of their hair, but more importantly have innovative ideas of how to manage your naturally curly, kinky, soft or dreaded hair.

The three ladies applied their entrepreneurial and technological skills to meet the needs of black hair women. Statistics show that black women on an average spend a frequent but disproportionally high share of their income on hair care products, which is nine (9) times more than other races would spend on their hair. This statistic reveals and suggests that the black market is an attractive platform for hair products industries that gain an enormous profit on black hair merchandise. So these ladies target analysis is on point.

All of these women hold a prominent role in their Software business, Priscilla Hazel, is responsible for the business strategy and public relations, while Esther Olatunde handles the technical development of making the app run and lastly, Cassandra Sarfo handles the interface design and user experience of the Tress app. The app target is to reach out to all the black women, not only in Africa but globally. With the Tress app women can discover new hairstyles to inspire them the next time they head to the salon, be able to see detailed information about hairstyles such as the products used, the name of the salon, and the price range, be able to share their favourite hairstyles and get compliments and recommendations from the app’s supportive community, the app will allow you to follow fashionable people and discover their hair care secrets.
For an endless collection of black hairstyles, the Tress app is the nest of hair aspirations and inspirations.

Dineo Keebine