08:12am…a chilly mid-winter morning. You just opened your eyes to pull your smartphone from the charging dock as you check it for any notifications before getting ready for your day… your calendar app says you have a 10:30am meeting with that potential client you’ve been hoping for. It’s 09:42am and as you place your empty breakfast plate into the sink, you open your Tesla mobile app which tells you that your Model S is parked in your garage and that it’s battery charging process reached a full-charge 4 hours ago… you swipe over to ‘climate’ in order to pre-heat the driver seat just before you head out of the house. As you approach your Model S, the car’s door handles protrude at the proximity-sense of the black keyless Tesla card in your pocket, you open the door and place your body on the warm driver seat just before a notification pops up on your vehicle’s centre-console screen asking to confirm if ‘35 Sherman-Oak Road’ is the location for your 10:30am, you press ‘confirm’ on the screen and the vehicle silently drives itself out to the destination… you’re in in 2018, welcome to innovative transportation.
Tesla was founded in 2003 by a group of engineers who wanted to prove that people did not have to compromise to drive electric, that in-fact electric vehicles can be better, quicker and more fun to drive that petrol-powered cars. Tesla designed the world’s first ever premium all-electric sedan from the ground up (Model S) which has become the best car in its class in every single category. Combining safety, performance, and efficiency, the Model S has reset the world’s expectations for the car of the 21st century with the longest range of any electric vehicle, the capability of over-the-air software updates that make it better over time, and a record 0-100 km/h acceleration time of 2.28 seconds as measured by Motor Trend.
At the present moment, you are likely to get hold of Elon Musk inside the Tesla Factory in south Fremont, California, where the production for their latest offering (Model 3) is targeted at producing 6000 vehicles per week by the end of June 2018. There have been a few issues on the Model 3’s production-line to which Elon said the challenge came from placing “too much technology into the car all at the same time”. He gave another statement saying that the company will build the Model 3 24 hours a day for the next 2 months, adding that they will also “add 400 people per week for several weeks” in order to meet this new target.
Tesla is proving to be a very successful company despite the few challenges faced along the way which Elon has admitted to be stressful at times, but what is innovation on a large scale and pushing the vehicle industry into a new frontier without a headache here and there?